Assessing the Effectiveness of Competition-Based Learning Winning Video as a Pedagogical Tool in Preparing Business Plan among Accounting Undergraduate Students

Abstract

The competition-based learning model is one of the pedagogical methods employed by educators in universities to overcome learners’ shortcomings in their knowledge acquisition. This model can be implemented during the Covid-19 pandemic. Using the competition-based learning model, a specific learning activity was conducted via the business proposal pitching video competition for the course of Strategic Management. The winning video has been utilized as reference for future students in preparing business plan. The objective of this paper is to examine the effectiveness of using the competition-based learning winning video as a pedagogical tool for preparing the business plan in the Strategic Management course during the Covid-19 pandemic. The questionnaire was particularly developed using Google Form and distributed to all 41 students from the Bachelor of Accountancy Program, Universiti Teknologi MARA, Sarawak Branch, who underwent the course in Semester March - August 2021. Based on the descriptive results, 70% of the respondents agreed that the winning video was effective for preparing a business plan. In addition, this effective and self-reliant learning supports a self-directed and regulated learning system among accounting students. The advanced technology necessitates learning from winning video. This paper contributes to new knowledge in the area of accounting education, particularly assessing the effectiveness of the winning video as a pedagogical tool for preparing business plan in the accounting program during Covid-19 pandemic.