Abstract

AbstractThe government agencies have created opportunities in the provision of ecotourism to encourage the participation of local communities. The growing demand for ecotourism provides employment opportunities to raise their standard of living. The Ulu Muda Forest Reserve (UMFR) is one of the most attractive natural areas in Kedah, Malaysia, and has the potential for ecotourism. The present study analyses the involvement of the local community at UMFR based on their motivation, perceived benefits and conflicts. Using purposive sampling, an interview-based survey was performed among the local community involved in ecotourism. This study identified various socio-economic advantages stemming from ecotourism activities, but the lack of equal opportunities negated the influence on their participation. Their participation in ecotourism was highly influenced by the absence of conflict and driven by the presence of intrinsic motivation. Community participation does stimulate a sense of self-belongingness, thus increasing awareness towards conservation to sustain their source of living. Hence, community participation is one of the aspects that will ensure the success of the ecotourism industry towards the sustainability of natural resources by providing relevant assistance in policy-making.KeywordsEcotourismParticipationInvolvementMotivationUlu Muda Forest ReserveLocal community

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