Abstract
To assess the new landscape of the broadcast television network market amidst the growth of the Internet, the arrival of digital television, and many other technological and regulatory changes, we applied a resource-based framework of strategic management to review the characteristics of the television market as evidenced by the networks’ property- and knowledge-based resources. We examined the resources that became more prevalent as the competitive dynamics increased the level of uncertainty in this market and investigated the types of resources that might lead to superior performance. We conducted a case study to assess the resources of NBC, CBS, ABC, Fox, UPN and WB in four different time periods.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.