Abstract
ABSTRACT Many parents use social media to gather word-of-mouth regarding schools’ performance, subsequently influencing their school choice decisions. Yet, it’s unclear how well online opinions reflect schools’ actual academic performance. To address this gap, this study uses machine learning to examine whether the online evaluations of students’ learning can match schools’ test scores and their improvements. Findings indicate that while online evaluations don’t perfectly align with test scores, the association between online word-of-mouth and test scores remains stronger than that of test score gains. Consequently, online word-of-mouth tends to recommend schools with higher test scores over higher value-added scores.
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