ASSESSING THE A POSTERIORI EFFICIENCY OF STRATEGIC MANAGEMENT OF ENTERPRISES IN THE DIGITAL ECONOMY

Abstract

The dynamic development of the digital economy concept is a direct result of the availability and development of Internet services (digitalization of the economy). New opportunities for creating and delivering value to customers have led to an increased interest in the concept of strategic management of enterprises among practitioners and management theorists. The article notes that enterprises must integrate their internal resources and capabilities with external ones in order to be able to achieve specific strategic goals, responding appropriately to the challenges associated with environmental dynamics. Approaches to assessing the a posteriori effectiveness of strategic management are considered. The models aimed at determining the types of space in which modern enterprises operate are analyzed. A typology of channels of interaction between elements of the enterprise management system is proposed. The author's own approach to assessing the measurement of the effectiveness of the management strategy is presented, which takes into account two groups of factors: its coherence and the efficiency of the enterprise's activities. The results of the study allow verification of the theoretical model and provide grounds for building an a posteriori model of strategic management of enterprises in the digital economy. The results of the study will allow to verify the theoretical model and provide grounds for building an a posteriori model of strategic management of enterprises in the digital economy. The spatial perspective can be used in many studies of issues related to the functioning of enterprises and strategic management processes, such as digital strategy, business models, issues related to Industry 4.0, e-business models, changing or evolving roles of managers in strategic management, issues of social responsibility of business, and effective management of the work environment.