Abstract

This paper examines the potential for Sowa's conceptual graphs to improve practical strategic management decision making in business activity, by a detailed comparison between conceptual graphs and Eden's already established strategic business-level cognitive mapping technique. An appropriate, contemporary and realistic example of an office relocation problem is used to explore the comparison, which reveals that conceptual graphs do indeed significantly enhance Eden's technique. The paper therefore calls for this avenue to be exploited further for the benefit of strategic decision making, given its highly qualitative nature resulting in it being most difficultto-model aspect of business activity.KeywordsLocal RepresentationLocal OfficeCentral OfficeDouble NegationPurchase CostThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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