Abstract
Previous research has shown that the construction of VIF is challenging. Some researchers have sought to use orderly contribution of R 2 (coefficient of determination) as measurement for relative importance of variable in a model, while others have sought the standardized parameter estimates b (beta) instead. These contributions have been proven to be very valuable to the literature. However, there is a lack of study in combining key properties of variable importance into one composite score. For example, an intuitive understanding of variable importance is by scoring reliability, significance and power (RSP) of it in the model. Thereafter the RSP scores can be aggregated together to form a composite score that reflects VIF. In this paper, the author seeks to prove the usefulness of the DS methodology. DS stands for Driver’s Score and is defined as the relative, practical importance of a variable based on RSP scoring. An industry data was used to generate DS for practical example in this paper. This DS is then translated into a 2x6 matrix where level of importance (L x I) is generated. The final outcome of this paper is to discuss the use of RSP scoring methodology, theoretical and practical use of DS and the possible future research that entails this paper. DS methodology is new to the existing literature.
Highlights
In recent history, much effort has been given to the study of variable importance factor (VIF)
Managers often ask what drivers or variables influence the outcome of success more significantly over the other at the respondent level
The main question that managers ask is the drivers which contribute to the success of an event
Summary
Much effort has been given to the study of variable importance factor (VIF). Several authors which include Ehrenberg (1990), Stufken (1992), and Christensen (1992) have dismissed the usefulness and benefits of relative importance measure The premise of this dismissal was that the decomposition of coefficient of determination is too simplistic and it is difficult to tease out relative importance among correlated variables which could potentially “double count” in the model. The decomposition of coefficient of determination becomes a powerful tool when complementary scorings are given to improve accuracy in understanding relative importance of variables. The DS scoring methodology is new to our existing literature today
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