Abstract
The food industry, especially chocolate and cocoa products, undergoes intense competition and evolution, which demands the development of new food products. However, the success of a new product depends on accurate identification of customer needs to achieve market acceptance. Therefore, this study aims to assess the product concept of a chocolate formulated with vegetal extracts, macadamia nuts in this case, which is lactose free and contains no animal ingredients. The city of Sao Mateus, located in the State of Espirito Santo, is the second-largest producer of macadamia nuts in Brazil; thus, due to its prominence in macadamia nut production, we decided to use this city to examine the influence of regional appeal in accepting this new product (macadamia chocolate). For this research, data were collected from buyers in three different local supermarkets. The data collected in the area were statistically analysed for variables of interest. Based on this data, we demonstrate the characteristics of potential consumers of this new product and provide an analysis of the consumers' personal characteristics as a function of the acceptance of this product.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Innovation and Research
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
