Assessing Presidential Agenda-Setting Capacity: Dynamic Comparisons of Presidential, Mass Media, and Public Attention to Economic Issues

Abstract

Research on presidential agenda setting has rarely attempted to simultaneously assess the ability of the president to influence the policy agendas of the mass media and the public. This is primarily due to the lack of time-refined measures of public issue attention. With advances in technology, information about Internet search engine behavior can provide an indication of the level of interest the public has over time about specific issues. Using Google Trends weekly data about public search interest levels, this project contrasts dynamic attention to several economic issues: unemployment, recession, and inflation. The vector autoregression analyses performed suggest the president does not have the capacity to directly guide public attention, nor does the president have the capacity to indirectly guide public attention through the media. There is some indication that the president can indirectly guide public attention by influencing actual economic conditions, and that the president is responsive to attention from the mass media and the public. The moving-average representation analyses indicate that an increase in presidential attention has the potential to produce a small contemporaneous increase in either mass media or public attention to some economic issues. The duration of these positive shifts in mass media or public attention are all very brief, indicating the president has a limited capacity through either direct or indirect leadership to sustain the attention other actors in the political system place on the specific issues studied. Strong evidence in all three of the issue areas studied supports that mass media attention and public attention are closely related.