Assessing Passenger Attitudes and Perception towards Service Quality of Egypt Air In-Flight Services by Using Satisfaction Measure

Abstract

Perception and attitudes towards airlines is an interesting subject for people travelling regularly, or not so regularly, by air. The subject is frequently discussed, and often one discovers that the discussion partner has some peculiar view on the topic. This makes one wonder about the average passenger's opinion. This research looks at passengers' Attitudes and perceptions towards Service Quality of Egypt Air In-Flight Services by Using Satisfaction Measure Perception and attitudes towards airlines is an interesting subject for people travelling regularly, or not so regularly, by air. The subject is frequently discussed, and often one discovers that the discussion partner has some peculiar view on the topic. This makes one wonder about the average passenger's opinion. This research looks at passengers' Attitudes and perceptions towards Service Quality of Egypt Air In-Flight Services by Using Satisfaction Measure The findings of this research will help Egypt Air to redefine their marketing strategy to one that is passengers-focused and emphasizes on Egypt Air In-Flight Services quality The research thus recommended that airline managers should improve on the quality of service rendered to passengers since it is one of the determinants of the airline image and the airline image also determines the passengers‟ choice of repeat patronage