Abstract

Private land conservation (PLC) is an increasingly recognized strategy to help address the global biodiversity crisis. Understanding landowners’ context-dependent preferences for different PLC policies is key to designing and implementing successful voluntary strategies aiming to foster participation and long-term engagement. However, funding shortfalls and diverse cultural values mean that traditional approaches such as land acquisition or payment for ecosystem services policies may not be the best approaches to increase landowners’ participation in PLC. In this study, we examine landowners’ preferences for monetary and non-monetary incentives and how these might increase participation in PLC. We also address a geographical gap in PLC literature by assessing landowners’ preferences for voluntary PLC policies in Uruguay, a country located in the Río de la Plata Grasslands ecoregion (South America), one of the most endangered and least protected biomes worldwide. This case study provides a useful test-bed of non-monetary incentives, since 96% of the land is privately owned and no voluntary PLC strategies are in place yet. Using a choice experiment, we found that landowners were more willing to engage in voluntary PLC if policies align with their values and needs. Non-monetary incentives, such as access to training and technical support, were preferred over monetary payments, highlighting opportunities to develop context-specific policies that would foster environmental stewardship and long-term engagement. Designing policies by including a diverse set of instruments, flexible contract lengths, and integrating the context-specific social and cultural characteristics underlying landowners’ identities and values, are crucial aspects for increasing participation.

Highlights

  • We are currently facing a global environmental crisis that threatens biodiversity and human well-being (Cardinale et al, 2012; Ceballos et al, 2015; Díaz et al, 2019)

  • This study presents the first assessment of landowners’ preferences for different voluntary private land conservation (PLC) policies in the Río de la Plata Grasslands

  • Landowners showed positive interest in joining future voluntary PLC programs if they aligned with their values and needs

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Summary

Introduction

We are currently facing a global environmental crisis that threatens biodiversity and human well-being (Cardinale et al, 2012; Ceballos et al, 2015; Díaz et al, 2019). Many strategies have been developed worldwide to promote PLC (Casey et al, 2006; Disselhoff, 2015; Kamal et al, 2015). These include non-voluntary approaches such as regulation and government acquisi­ tion; and voluntary approaches such as conservation easements, pay­ ments for ecosystem services and agro-environment schemes (Casey et al, 2006; Cortes-Capano et al, 2019; Disselhoff, 2015; Doremus, 2003; Hanley et al, 2012; Sheremet et al, 2018). The voluntary nature of many PLC strategies implies that their success mainly depends on landowners’ willingness to participate (e.g. in terms of enrolment, permanence and security of conservation agreements) and on their

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