Assessing feasibility of film-induced tourism: the case of Singapore

Abstract

AbstractThis paper discusses the feasibility of introducing film-induced tourism to Singapore. It compares the motivations and demographics of film-induced tourists with general tourists in an attempt to increase the understanding of film-induced tourists. The data was collected through questionnaires with tourists visiting the Singapore Visitors Centre in Singapore and three staff from different departments in the Singapore Tourism Board (STB). The results show that film-induced tourism is a small niche tourism market involving tourists who travel due to films. The results also show that both tourists and STB staff believe Singapore should enhance film-induced tourism. The reasons STB hesitates to introduce this niche tourism are lack of sufficient budget and quality scripts, and Singapore is currently emphasising other forms of tourism that secure increased tourist arrivals. Importantly, South Korea is a strong film-induced tourism competitor that has already established its position in this niche, thus...