Abstract
Malacca has committed to be a green technology state by the year 2020. Agriculture is one of the main industries that have been highlighted to achieve this goal especially rice farming activities. Some limitations for this issue have restricted the accomplishment of the plan including pesticide usage among rice farmers. The use of chemicals in rice field need to be reduced significantly in order to support the goal. One of the indicators to the successfulness of pesticide reduction is the increasing numbers of natural enemies’ species abundance and population in the rice field. Natural enemies were important to regulate pest populations in rice field naturally. Farmers’ readiness to participate in this issue is very important to ensure the successfulness. The level of readiness of farmers’ community will determine whether they are ready or not to execute the plan. Unfortunately, such information in rice farmers’ community was not properly measured. Thus this study was aimed to assess the readiness level of rice farmers’ community to change in order to enhance natural enemies in their rice field. This study was adapting the CR model as its theoretical framework. Three rice farming area in Malacca were involved in this study namely, Jasin, Melaka Tengah and Alor Gajah. Questionnaires were used as major instrument and were randomly distributed to 224 farmers. Data collected were tested for their reliability, significance and level of readiness. Knowledge of issue, knowledge of effort and resources dimensions were found influencing the readiness dimension significantly, whilst the attitude and leadership dimensions were not. Generally, the level of readiness for farmers’ community in Malacca was found in the sixth or initial stage, where some of them initially have started to practice a few related activities to enhance the natural enemies’ population in their rice field. Continuous support and assistant from the leaders and local authorities are crucially needed in order to sustain and improve the farmers’ community level of readiness.
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