Abstract
Virtual teams use communication technologies to interact and accomplish work without physical presence. Prior research has shown that virtual teams can encounter difficulties in making decision. However, never ICTs have enabled computer-based simulated environments that look real and in which avatars can interact with each other. In comparison with research on decision making in face-to-face teams, literature on virtual teams in virtual worlds is just emerging. Our objective is to investigate how virtual world technology impacts team decision making, and to compare with face-to-face teams. We collected data on teams operating in both environments and used an analytical hierarchy process model to compare their decision quality. Virtual teams in the virtual world took longer to reach a decision, but their decision accuracy was better than face-to-face teams. The results were surprising and suggest that virtual world technology can be an effective team operating environment.
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