Abstract
The research aims to investigate the potential of blockchain technology to address the challenges facing traditional tourism businesses in the hospitality industry. By assessing and validating tourism business models, the research explores how blockchain can enhance transparency, efficiency, and cost reduction. This research utilizes the ARDL techniqueto examine the role of blockchain in the tourism in reducing environmental deterioration in China for the period of 2010-2020. The empiricalanalysis was used in this study. The study presents findings that support the effectiveness of blockchain in validating tourism business models. The authors conclude by discussing the implications of their research for the hospitality industry and suggest future research directions.
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