Assessing and Estimating Structural Equation Modeling Impact of Environmental Change on Creation and Implementation of Innovative Ideas

Abstract

Context/Purpose : Survival of organizations in an era of complexity and chaos requires continuous adaptation to these conditions throughout the management of innovative ideas that are crucial to managing change in the environment. The purpose of this study is to evaluate and estimate the the impact of environmental change on the creation and implementation of ideas by using SEM. Methodology: The research method is correlation-explanatory. Statistical population is 1750 students of Shahid Sattari EUROUNATICAL University of Science and Technology. 315 of them were studied using available sampling method. The instrument for measuring environmental change is a researcher-made questionnaire and the idea-creation variable is the Hart and Tegan questionnaire. Findings : Environmental change has a positive and significant effect on the creation of innovative ideas at Sattari University (β = 0.41, t = 5.018, p <0.05). Changing environment has a positive and significant effect on the implementation of innovative ideas at Sattari University (β = 0.56, t = 39.7, p <0.05). Conclusion: Organizations must consider environmental change as one of the key drivers of idea creation and implementation in idea management programs.