Abstract

Abstract Globalization, interconnectivity, and instant access to information have multiplied the complexity of the problems industries are facing. A new way of looking, feeling and thinking is necessary that will lead to richer strategies and new tools to create organizations that have a positive impact on their environment and culture. High performance teams driving innovation are built on goal-focused individuals, from cross-functional backgrounds. They are assembled to collaborate on solving particular challenges of achieving an objective. The current study aims to analyze the creative process within ad hoc mission driven teams and propose a design framework for organizational practices. Strategic design transforms complex problems into sustainable solutions, by focusing on systemic innovation. Unlike design thinking, which is a formal method used mainly in the consultant model, strategic design is a design practice applied on organizations culture, policy, governance, and strategy. Questions such as how to run mission-driven teams to function on their own and how to reduce micromanagement and oversight and focus on the production, testing and iteration of innovative solutions, will be addressed. The study is based on qualitative research, with the focus on exploring case-studies and conducting interviews. The paper helps organizational leaders and team managers to design solutions for cultural practices that are aligned with sustainable industry goals and business performance.

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