ASPEK SUSTAINABILITY SUPPLY CHAIN TERHADAP KEPUTUSAN PEMBELIAN MOBIL LCGC PREFERENSI CUSTOMER JAKARTA

Abstract

<p>This study was made to know the features of any vehicle feature on which decisions of consumers in<br />Jakarta when it took the decision to choose a vehicle. The method of research by giving questionnaires<br />to 120 respondents and data processed using SPSS 16 to determine the degree of importance, using<br />descriptive analysis and frequency. This study was conducted based on the number of vehicle<br />manufacturers of four-wheel vehicles in LCGC (Low Cost Green Car), researchers wanted to know<br />whether the feature LCGC effect on supply chain sustainability. Feature - a feature built into the<br />questionnaire is physical endurance and durability of the product, engine performance and Type latest<br />machinery, Recycling of plastic materials and metals, the use of environmentally friendly raw materials,<br />the ethical aspects and environmental supplier, the price of the vehicle, the number of passengers in the<br />vehicle and the shape and models of vehicles. based on the results of the questionnaire which features<br />are most influential in determining the selection of a vehicle is the price of the vehicle, followed by<br />number of passengers, and then features eco-friendly materials and performance and the latest engine<br />types. Based on the degree of interest of 95% consider price feature becomes an important factor even<br />40% thought it very important. For features an environmental friendly raw materials use 100% of the<br />respondents agreed to consider these important features.</p>