Abstract
This study aims to describe persuasive aspects in the language of political party advertisements. This was a qualitative study using a semiotic analysis of television advertisements of political parties in the 2009 general election. The data were collecting through careful reading and taking notes. The data were analyzed by means of the inductive comparative technique, categorization, data display, and inference making. The findings are as follows. The persuasive aspects in the language of advertisements of political parties in the 2009 general election consist of two forms, i.e.: (a) presentation of message contents: informational, emotional, and motivational persuasions; and (b) presentation of message styles: hyperbole, imperative, metaphor-simile, acronymy, synecdoche, repetition, irony, and rhetorical question.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
