Abstract
Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of the stimuli surrounding the product in packaging, and at the point of sale, cannot be underestimated. The environmental, social, and ethical commitments of industrial design (and their implications in manufacturing) are establishing universal principles in a common effort to foster a more harmonious and sustainable society. This work aims to analyse, through eye tracking biometric techniques, the level of saturation of information generated by the concentration of stimuli in packaging and the retail channel, possibly creating a lower level of attention towards the product itself. This research confirms that every product associated with a manufacturing process seeks to respond to a need, so the associated responsibility is significant. This would suggest that designers incorporate knowledge from multiple fields, including marketing strategies, design, research and development, basic knowledge related to production, integration management and communication skills. More than 50% of consumer attention is dedicated to other elements/items that accompany the product, so it is important to consider this in the design phase. The results can be used to improve efficiency in both generating product attention, and stimulus design for the purchasing process.
Highlights
The aim of this work is to determine, through eye tracking techniques, the cognitive perception that Spanish parents, between 35 and 45 years old, with children between 4 and 8 years old, have regarding the elements included in the design of toy packaging that is educational and, age appropriate for children
The main objective of this study was to determine the degree of attention perceived by the product in the packaging and at the point of sale with the target audience and the effect that caused by these additional elements to the product in the consumer in the purchasing process [48], and its possible effects on the perception of design by society, all of which will have a direct impact on the efficiency of the design and on the success of the product
This study has revealed the suggested purchasing and consumption habits [50], the most valued aspects in the consumption of these products, product recall levels, perception of the product’s value through packaging and stimuli at the retail channel [36]
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. Consumer product design is a science, and an art. Science helps us meet any performance, reliability, manufacturability, innovation, and safety requirements. The art involves compromising these requirements as little as possible in filling the customer’s needs while generating the best cost and profit from the effort [1]. The design process may be divided into different stages, starting from the definition of the customer needs, through the conceptual design phase and ending with the detailed design [2]
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
