Aspect Based Sentiment Analysis of Product Review Using Memory Network

Abstract

Abstract. Purpose: Consumer opinion is one of the essential keys that affect the success of a product. Sentiment analysis of consumer opinion is needed to find out information about customer satisfaction for companies in the decision-making process. The traditional sentiment analysis process extracts a complete sentiment from a single sentence. However, it does not consist of only one sentiment in one sentence. The total number depends on the number of aspects that make up the sentence. Therefore, a sentiment analysis process is needed to pay attention to aspects.Methods: This research focuses on product reviews from Indonesian e-commerce on several aspects of sentiment. Uses fastText word embedding to avoid Out of Vocabulary in datasets and Gated Recurrent Units for aspect spread detection. Sentiment classification on aspects using the Memory Network method.Result: The experiment results showed that aspect-based sentiment classification predictions had an accuracy of 83% compared to 78% overall classification predictions for review texts, indicating that aspect-based sentiment analysis can improve model performance on product review classification predictions.Novelty: Most product reviews analysis use document-level classification to extract and predict sentiment reviews, aspect-based analysis can be applied to product reviews for better sentiment understanding, using Memory Network to store important information explicitly on aspects and polarity.