Abstract
In the past 30 years, play (asobi) has become the subject of a heated ideological debate in urban Japan, reflecting processes of cultural transformation. During these years, a late consumer culture characterized by an incessant pursuit of playlike hedonistic pleasures has reached its apotheosis within a conservative social context that maintains high levels of conformity and prioritizes production. It is against the background of these sociocultural dynamics that the cultural conceptualization and appreciation of play have been negotiated between play as a subsidiary activity complementary to work life, confined within boundaries, and play as a phenomenon of greatest personal significance, hardly constrained by time or space. These dialectics have influenced collective imaginaries, transforming play into a symbolic activity through which people can experience and reproduce cultural rhetoric about social distinctions, values and priorities.
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