Abstract
Groups and intercommunity interactions form global society. This study aims to describe the global aspect in the local cultural expression or vice-versa on YouTube videos. The cultural expressions include language, dress, cuisine, festivals and leisure creativities, social customs and lifestyle. Qualitative descriptive approach is used to analyze ten videos made by Southeast Asian young people. This research found that the locality expression goes global. Cultural expressions communicate the cross-cultural understanding especially in mainland, peninsula, and islands. This youth creativity describes the “glocality” of Indian, Arabic, Chinese, Malay, Java, and the West cultures.
Highlights
Abstrak: Interaksi kelompok dan antarkomunitas membentuk masyarakat global
The discussion of the impact of globalization often referred to the young people, whom associated with the dynamics of social change
Kjeldgaard & Askegaard (2006, p. 231247) find that the youth culture goes beyond accounts of global homogenization and local appropriation by showing the glocal structural commonalities in diverse manifestations, especially in Denmark and Greenland. Based on these difference assumptions, this paper aims to explain both of globality and locality of the cultural expression especially youth creativity on YouTube
Summary
Abstrak: Interaksi kelompok dan antarkomunitas membentuk masyarakat global. Penelitian ini bertujuan menggambarkan saling pengaruh antara aspek global dan ekspresi budaya lokal melalui YouTube. In the context of communication studies, globalization drives by technological development, especially for Indonesia as a state and nation. The discussion of the impact of globalization often referred to the young people, whom associated with the dynamics of social change. The generation is a group of people, who were born and grew start from children, adolescents, and young adults who actively participate in the process of social change by the similarity of their behavior and experiences 843861) states that another aspect of cohort study is historical of social change by youth which called youth’s social construction. Robinson & Marsh (2012) discuss how young people actively construct youth identities based on the study of youth subcultures, which analyze markers of identity and specific social groups
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