Abstract

This paper aims to investigate the media industry in Asia, with reference to international standards of media tools, instruments, content, and coverage. We have also explored factors that may further improve Asian media. We have used an empirical approach. Our findings revealed that the media in Asian significantly contribute to expanding cultural knowledge and the exchange of multilateral dialogues. However, they do not look after the interests of minorities or non-dominating communities. Although the media should be a virtual ambassador, they often provoke hostilities within regions. Governments own most media outlets in the developing nations in Asia, and so the media rely on government backing and are subject to restrictions. International and national regulations connected to media freedom or constraints should be explored to protect Asian societies. The practical implications of these negative aspects are that the Asian media does not help the plights of minorities or minimize the fear of war in the region. The universal lesson of brotherhood among humanity for all colors and races should be preached by the media. In this paper, we have concentrated on how Asian media influence cultural expansion, the exchange of multilateral dialogues, the interests of minorities, aggression between nations, and generate income for common citizens.

Highlights

  • Media is the most prominent and strong mode of expression in this age of globalization, and Asia has discovered the power of media to maneuver and manipulate ongoing agendas (Rudolph 1992; Hoselitz 1957)

  • As can been seen from the results, Asian media in this time of globalization significantly contribute to cultural expansions in the region

  • The results show that the Asian media significantly aid multilateral dialogues among the Asian nations

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Summary

Introduction

Media is the most prominent and strong mode of expression in this age of globalization, and Asia has discovered the power of media to maneuver and manipulate ongoing agendas (Rudolph 1992; Hoselitz 1957). The Asian media setting is different to other parts of the world, it has been influenced by the west to a certain extent. This difference can be viewed by looking at its performance and operations. The United States has played an important role in learning, creating, and sharing cultural norms. This has been the basis of most media flow (Appadurai 1990; Walker 1996). Appadurai (1990) and Hannerz (1990) described the overlapping of Asian consumer culture with the United States, which is facilitated by the US media. From snack food to fashion to furniture, consumer culture schemes (lifestyle, aesthetics, and language themes) are

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