Abstract
10515 Background: International clinicians (HCPs) often find it difficult to attend North American congresses due to time out of the clinic, institutional travel restrictions, & individual financial burden. HCPs continue to highlight the value of peer to peer scientific exchange at international meetings & peer reviewed journals. Coupled with the dramatic increase of new scientific & clinical data that are rapidly changing clinical paradigms, there is a need for an effective & efficient digital solution to reach as many HCPs as possible. ASCO GU Direct sought to develop an educational program that culled the latest clinical & scientific data from ASCO GU in real time to global HCPs. ASCO GU Direct is a partnership between ASCO, MEDtalks Netherlands, Bayer & Janssen to drive global education locally since 2016. The live connection was broadcast in real time to local digital hubs in Europe, Middle East & Asia, where an expert panel from ASCO GU reviewed key scientific data with local HCPs in real time. HCPs were able to view ASCO presentations & ask questions to the panel despite time zone & geography. Methods: We present results from the surveys done with participating HCPs to understand the effectiveness of this blended program by examining the quality & objectivity of the content, impact on their clinical treatment, & the Net Promotor Score (NPS). Results: To measure quality & objectivity, NPS was calculated based on HCP responses to: “Would you recommend ASCO GU Direct to a colleague.” The NPS was 59 in 17 & 72 in 18 (scale: -100 to +100), showing willingness to recommend the educational program. Conclusions: Providing digital access can effectively & efficiently bridge gaps that would otherwise exist for international HCPs who did not attend ASCO GU. Digital access through this collaboration with live access to experts provides an excellent solution for HCPs who want to remain updated on clinical & scientific data.
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