AS PREREQUISITE PROGRAM MARKETING INTERNATIONAL BUSINESS DIVERSIFICATION OF AGRICULTURAL ENTERPRISES OF UKRAINE

Abstract

Urgency of the research. At the current stage of the agricultural enterprises business activities in Ukraine are pressing questions about their international activities. The marketing program increases the efficiency of these enterprises in overseas markets. Target setting. Develop a marketing program is phased process research and analysis of the specific market situation. It is important for development purposes and marketing strategies. They can become a way for achieving the objectives of enterprises in the international diversification of business activities or potential threats, able to block these pathways. Actual scientific researches and issues analysis. In the academic and scientific literature review of issues received considerable attention from researchers such as Lyhmanyuk T. Roslyakov A, B and Kigel others. The research objective. The result of this work should be a document developed on the basis of clearly articulated goals of the system. This marketing program for "Vinahrodar" Zhmerynka district, Vinnitsa region abroad. The statement of basic materials. Once defined range of products, markets and growth opportunities in these markets, the chosen strategy of agrarian business enterprise, you must go to the development of the implementation plan international marketing. Such a plan should be a set of marketing activities of the potential of the agricultural enterprises and promotion of its products in foreign markets. In our view, an important step in developing a program of international marketing of the agricultural enterprise is a plan for implementing the agricultural potential on overseas markets. Below is the author of a plan designed marketing potential implementation of a diversified in-ternational conglomerate of "Vinahrodar" Zhmerynka district, Vinnitsa oblastion. Conclusions. Summing up the development of marketing programs business activities of agricultural enterprises in Ukraine in terms of international diversification (for example, an international diversified conglomerate of "Vinahrodar") believe that the producers of agricultural products in Ukraine need support state infrastructure development of foreign economic activity, reducing pressure and removing artificial bar'yeriv for uninterrupted business in the agricultural sector.