Abstract
The expressions ‘the rhetoric of management’ or ‘management as rhetoric’ are not necessarily used in a negative sense in these pages, as if indicative of some sort of degeneration or misuse of a body of knowledge and techniques. Instead, they refer to a substantial body of research that, in the last ten years, has been affirmed within the social sciences and in management studies (see, for example, Mintzberg, 1973; Astley, 1984; McCloskey, 1986; Klamer and McCloskey, 1992; Boland, 1993; Czarniawska, 1995, 1997a; Jonnson, 1998; Battistelli, 2002; Grant et al., 2003; Melander et al., 2003; Boje et al., 2004).
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