Abstract
This paper explores modern art forms and tourism products associated with Ghana's Kwahu Easter festival using a large qualitative sample of 30 stakeholders. Findings reveal continued cultural vibrancy across artistic genres, including handicrafts, cuisine, dance, Music, sculpture and storytelling. Youth incorporates modern narratives, materials and technologies to augment heritage arts, signalling evolution rather than erosion from globalisation. Strategic development opportunities centre on participatory workshops showcasing living culture, community-based ecotourism capitalising on natural assets, enhanced destination events, grassroots adventure sports establishment, and nuanced hospitality/lodging that sustains regional character. Key constraints around access, infrastructure and controlled scaling require acknowledgement. Overall, braided traditional and emerging creative production persists through intergenerational transmission, with targeted support around mentorship continuity, policy funding and coordinated promotion consolidating these strengths. Artistic reinvention and participation, not rigidity, underpin the Kwahu Easter celebrations' resilience and accretion of meaning over generations. The festivals showcase Ghanaian culture's systemic ability to dynamically nurture heritage on its own evolving terms through embracing internal diversity and global exchange.
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