Abstract
To both address the “starving artist” stereotype and develop a working curricular model for the arts entrepreneurship classroom, conventional thinking suggests that “arts technique alone is not enough” and the “incorporation of entrepreneurial techniques is necessary.” However, these traditional training modalities alone lack a means whereby artists can mentally, emotionally and otherwise understand the experience of active arts entrepreneuring. This article examines the Hero Journey Structure in three modalities and offers a framework to connect the Structure to the act both theoretically and in the classroom.
Highlights
“Acting as the ideology of business avant-gardism, the entrepreneurial myth has become the context within which conventional wisdom about entrepreneurship has been influenced.” 1
The Hero Journey Structure (HJS) teaches how to “stay in the game”—a necessary skill in order to “win.” Like any entrepreneur, the arts entrepreneur builds social and economic micro-cultures and employs participants who look to the entrepreneur to “make it all work” for the sake of continued employment and venture sustainability
" A roadmap of sorts is offered with the hero journey, replete with its paradoxical fluidity and seemingly intangible map
Summary
To both address the “starving artist” stereotype and develop a working curricular model for the arts entrepreneurship classroom, conventional thinking suggests that “arts technique alone is not enough” and the “incorporation of entrepreneurial techniques is necessary.”. Campbell’s as he articulated a universal present in many mythological constructs.3 It is a structure possessing broad application—from bettering one’s ability to communicate a story, such as a pitch, to providing an arts entrepreneur a lens (or framework) to navigate unknown market waters. The HJS teaches how to “stay in the game”—a necessary skill in order to “win.” Like any entrepreneur, the arts entrepreneur builds social and economic micro-cultures and employs participants who look to the entrepreneur to “make it all work” for the sake of continued employment and venture sustainability Such challenges partially embody the heavy responsibility of leadership. Through the act of entrepreneurial service, jobs and culture are created, cash flows, needs are fulfilled, impact is realized and economies are stimulated
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