Abstract

The United States off ers a decade-long illustration of the implementation of a major policy initiative for art and culture across the nation's cities and towns. In this article, we focus on the National Endowment for the Arts (NEA), and its companion ArtPlace and Our Town initiative around place-making, as they have developed since 2009. We describe the challenges that almost eliminated the NEA in the 1990s, the subsequent advocacy shift towards the economic impact of the arts, and the emergence of the Our Town initiative in 2011. We analyse the policy initiatives, their rationales and implementation. We conclude with lessons and ways to improve practice in relation to the roles of artists and arts organizations covering issues of displacement, gentrification and racism (often unanticipated challenges for communities and funders); the impact of the arts in economic terms; and evaluative challenges for funders and place-makers, especially given cultural diversity and 'place-keeping' priorities.

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