Abstract
<p>The article investigates the rhetoric means that are used to adorn the artistic discourse. Adorning of the speech means to delever the artistic discourse to a reader by using various rhetoric means. This problem involved the attention of the rhetorics in ancient Greek, Rome etc., and they have interesting thoughts about adorning the speech by using rhetoric means. In those times the stated problem was introduced on political, law-court, and other speeches. In modern times this problem is also in the air. As the cognitive linguitics developes the problem that was proposed by the Roma rhetorics are investigated basing on conscious, mind frames. The article deals with the three main factors that can be introduced by a speaker. They are admonition, evocation and inspiration. These three factors have special importance in the artistic discourse. So, to adorn the speech is the main rhetoric means. The author states that the adorned speech gives the reader a special kind of inspiration and attracts the reader’s attention more effectively. Different lexical and syntactical constructions (for example, word order, lexical repetitions, inversion, chiasm etc.) as well as colorful figurative can be used as rhetorical means. The author tries to explain the importance of rhetoric means in the artistic discourse using some of the rhetoric means in the article. Gesture, mimics and others can also help to increase the effectiveness of the speech.</p><p>Having investigated the problem the author comes to the conclusion using the figurative, rhetoric means the speaker tries to increase the effectiveness of the information. The author claims that if the artistic discourse is attractive, the listener listens to it attentively, believes in it and remembers it easily. To create the figurative speech means that not depending on the educational level everyone perceives the speech and enjoys listening to it.</p>
Highlights
The terms of discourse and discourse analyses have been investigated by different linguistics for a long time, and it draws our attention
The rhetoric means have a great role in the effectiveness in the artistic discourse
Using the rhetoric means such as anaphora, epiphora, diaphora, methaphor etc. the mind of the receiver evokes, the explicit and the implicit meaning of the text becomes clear and the attraction of the listener’s attracted by
Summary
The terms of discourse and discourse analyses have been investigated by different linguistics for a long time, and it draws our attention. The investigated notion of the discourse appears as the object of the term. R. Langaker wrote about the determination of the discourse: “Discourse is such an object of propaganda that it represents the world in itself which was created by the subject.”. Langaker wrote about the determination of the discourse: “Discourse is such an object of propaganda that it represents the world in itself which was created by the subject.” He claims that the environment is not directly given to a man. The man himself creates it, and comments about it He states that we create the world in our minds ourselves (Mammadov & Mammadov, 2010). A.Mammedov and M.Mammedov state both the importance of attention and mutual relations in auditorium while determining the discourse. It is undeniable that how to start a conversation and how to end is important in every discourse (Mammadov & Mammadov, 2010)
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