Abstract
This chapter presents a new sociological theory of artist activism that addresses the question of how artist activists fashion their roles as artist activists. Specifically, the theory addresses how individual subjective orientations shape the repertoire of individual and collective actions and roles assumed and enacted by artist activists. The theory attributes individual variations in role assumption and enactment to artist orientations toward success, audience, risk, and career inspiration. This is a theory-building project of the new sociology of work. Research in the new sociology of work has addressed individual risk-management strategies for advancing individual careers and social mobility of free agents. In contrast, the sociological theory of artist activism presented here addresses how artist activists build a peer community for sustaining the livelihoods of individuals and the whole occupation.
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