Abstract

Based on the analysis of my country's cross-border e-commerce air freight industry, for cross-border e-commerce air freight based on cross-border e-commerce platforms, the dual game theory is used to analyze the cross-border e-commerce platforms, logistics service providers and logistics service providers in the alliance. During the dynamic game process between merchants, a binary game model of the three under different strategies is constructed, and the dynamic game of the three-party strategy selection is simulated and analyzed in combination with system dynamics. The results show that during the operation of the alliance: all participants will eventually reach an equilibrium state of “platform supervision, logistics enterprise efforts, and merchant participation”, and the state based on artificial intelligence will increase by 7.3%.

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