Abstract
Modern political campaigns are in constant flux and are influenced by numerous factors. Voters are constantly on the move, making segmentation significantly challenging. Simultaneously, literacy and education levels among the electorate are increasing every day, leading to a more critical attitude towards the persuasion process. In addition, changes in technology and the development of infor‑ mation and communication systems directly and drastically impact the shaping and management of modern campaigns. Artificial intelligence, machine learning, and deep learning have been influenc‑ ing the creation of modern political campaigns for a decade. The significance of artificial intelligence enhances the power of big data, algorithms, and, consequently, social networks. The authors explore the impact of artificial intelligence on the planning and execution of political campaigns and the resulting consequences for political candidates, parties, and society. Keywords: artificial intelligence (AI), political campaigns, big data, algorithms, voters, ethics
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