Abstract
Artificial Intelligence in Marketing is a rapidly up-and-coming grassland that is transforming the way businesses move toward their marketing plan. It involves the use of Artificial Intelligence (AI), Machine Learning (ML), and other highly developed technologies to automate and optimize various marketing processes. With the sudden increase of data and the increasing complication of customer behavior, businesses need to influence these tools to stay competitive. This article investigates the concept of Artificial Intelligence in Marketing, its role in modern marketing, its benefits and challenges, best practices for implementation, and moral considerations. It will also look into the future of Artificial Intelligence in Marketing and its potential impact on the marketing landscape.
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