Artificial Intelligence based Recommendation System

Abstract

Artificial Intelligence (AI) is a modern engineering method to make machines think or use their intelligence like humans by mimicking traits and by learning to take appropriate decisions and to perform assigned tasks properly. Some of the companies which have done remarkable work in the field of Artificial Intelligence (AI) are Facebook, Google, Microsoft, IBM, etc. which are investing millions and billions in this very field of AI development and research. Currently there is a huge market and need for building Intelligent Systems for Recommendation. To counter this, one of the easiest and most preferable System is Recommendation System (RS). Recommendation Systems had proved to play an important role in the field of E-Commerce websites, Online Shopping, Dating Apps, Social-Networking, Digital Marketing, Online Advertisements, etc. by providing personalized recommends and feedback to users according to their preferences and choices. The topic of this report is AI based Recommendation System. As the topic of this paper suggests we are going to discuss about various ways and approaches of Artificial Intelligence (AI) to build a Recommendation System (RS) application. There are many approaches to build a recommendation system according to one’s need like Collaborative Filtering, Content based Recommendation Systems, Hybrid Systems, Artificial Neural Networks, Swarm Intelligence, Evolutionary Computing, Fuzzy Sets, etc. which will be briefly discussed in this report, but we will primarily discuss and work on Collaborative Filtering approach and about the problems like Cold start, Sparsity, Scalability and some others.