Artificial Intelligence Application for Effective Customer Relationship Management

Abstract

Machine learning and artificial intelligence (AI) allow businesses to make better use of the data they already have and to find solutions to difficult problems, both of which make it possible for them to expand their operations in a timely and cost-effective manner. In recent years, artificial intelligence (AI) and process automation have emerged as two of the most sought-after innovations in customer relationship management (CRM). This is because businesses put in significantly more effort to guarantee complete and total happiness for their customers (CRM). AI in CRM is aimed to decrease the amount of boring, routine labour that people must do by analysing standard operations and freeing up time for employees to focus on things that are more important and demanding. With the use of artificial intelligence (AI), customer relationship management software may streamline and automate a variety of labour-intensive responsibilities, including following up with clients, sending thank-you messages, scheduling appointments, and managing calendars. When artificial intelligence (AI) is linked with typical customer relationship management (CRM) systems, it is anticipated that AI would increase lead creation and visibility and improve customer experience, procedures, and team productivity. In customer relationship management, the goal of artificial intelligence is to do more than gather data; this has the potential to increase sales and keep existing customers satisfied.