Abstract
Artificial Intelligence (AI) has emerged as a transformative influence in the realm of marketing, reshaping approaches, and strategies across various sectors. This research study delves into the myriad applications of AI in contemporary marketing, with a specific focus on its influence on customer engagement, data analysis, customization, and the promising prospects it presents for marketing practitioners. The paper relies on secondary data resources to furnish a comprehensive overview of the present state of AI in marketing, drawing from articles in respected publications such as the International Journal of Management Science and Engineering Management, among others. The results underscore AI's pivotal role for modern marketers, providing inventive solutions that amplify efficiency, efficacy, and customer contentment.
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