Abstract
This research aims to analyze Artificial Intelligence (AI)-based campaigns in implementing General Elections. The research method used is normative legal research, with statutory and conceptual approaches. The research results explain the limitations of the artificial intelligence (AI) campaign. These include the use of digital or AI technology that is not significantly different from reality as it currently exists; all digital content or AI-produced content is required to have a watermark or information label that includes the name of the application or website where the content was created, the creation date, does not contain racism or words or sentences that have multiple interpretations, and does not use a person without consent, who has died, and minors. There is an urgent need for an AI supervisory commission, as well as the need for special legislation about AI to avoid potential exploitation. Furthermore, it is necessary to amend Article 1 Number 35 and Article 274 Paragraph 4 of Law No. 7 of 2017 concerning the General Election, so AI is applicable as campaign material but only if it uses watermarks, is not significantly different from reality, does not contain racism, and does not use living or deceased people without consent.
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