Abstract
Background The historical context for this article is the embrace by the Canadian Journal of Communication of emerging technology and, most recently, article analytics. Analysis The article focuses on four years of usage data for articles published since the 1974 founding of the CJC. It is intended to assist the journal, authors, and readers in understanding the potential for usage of articles published in CJC. The article details overall usage; explores journal penetration of global, national, and special markets; depicts the range of subject matter published; outlines the performance of the journal website and two secondary aggregators; summarizes usage levels throughout the journal’s collection; and reports on the year of publication and age of article data. Conclusions and implications The details of the findings provide insight into the nature of usage of articles in the field. In general, but of less interest than the detailed findings, one can surmise that usage is influenced by subject matter, presentation style, editorial vision, an initial quick rise to peak usage, access dynamics, but not authorship in and of itself.
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