Art as a cultural activity community of humanity

Abstract

The purpose of the article is to clarify the concept of “cultural communication” on the basis of analysis and generalization of works in the field of philosophy, art criticism and cultural studies, to highlight the specifics of art as a means of communication, to substantiate its influence on the dialogue of mankind with the material and spiritual achievements of different epochs. Methodology. The research methodology is the application of analytical, cultural, historical, axiological and systematic approaches for disclosure the potential of art in the transfer of cultural achievements of homo sapiens. Scientific Novelty. The article argues that art is one of the main factors in the construction of a communicative system. In it, there was specified a notion of “cultural communication.” Also, there was highlighted the role of art as a translator of artistic achievements of humanity during different historical periods. Conclusions. The cultural communication is a part of the global process of interaction between the subjects of the material and spiritual sphere of various epochs. The purpose of it is the perception, the assimilation, the translation of humanistic ideas at the modern level, the understanding and the search for answers to the important philosophical questions. Art can satisfy the higher communicative need of a person to be included in the continuity of being by updating the eternal ideals. Due to this function, it ensures preservation and transfer of traditions and social experience and makes individuals a part of humankind. Artistic patterns as a means of cultural communication combine the finality and the infinity of the history. Due to its dialogical nature art becomes a universal form through which a specific creator expresses as well as a contemporary viewer (listener) which is involved in the experience of an individual master, his nation and the whole humanity.