Abstract
Unless they live near major museums, or are professional art historians, most art viewers look at (and evaluate) “reproductions” or other forms of art tokens far more frequently than they look at (and evaluate) original art objects. Hence the present use of a broad variety of tokens in psychological tests involving artistic or visual values is neither surprising nor incommensurable with cultural norms. The nature of the art token, its function as a test variable, suggested controls, and the degree of generalization which can be correctly inferred from any test involving tokens are examined.
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