Abstract
One of the most notable features of ancient Sagunto (Valencia) is its toponymic duality, especially remarkable in coin legends from the 130s BCE onwards, which is an exceptional fact for Hispania Citerior, in both qualitative and quantitative terms. Both toponyms, Arse and Saguntum, are not simultaneously attested in other sources: they are virtually absent in Republican epigraphy and literature only mentions the second one, in diverse variants. This paper analyses the data relative to this double toponymy in order to historically contextualize this phenomenon, linking it with the Latinization of the city and its explicit movements towards Rome during the 2nd and 1st centuries BCE, a process that we propose to articulate in four main milestones, according to the preserved documents. Besides, this paper offers an explanation to the prevalence of the toponym Saguntum (of local origin and possibly referred to the port) regarding Arse (also local and referred to the city), independent from the elaboration of the foundational myth that links the Iberian settlement with the Ionian island of Zacynthos, since it is very likely that this legend was not created until the 1st century BCE
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