Abstract
ABSTRACT Gallerists and collectors have often looked sceptically at works in electronic media for quite different reasons: their novelty and highly experimental approach; their technical aspects; their virtual and ephemeral nature; and the difficulties of preservation and maintenance. In an effort to change this Ars Electronica (Linz, Austria) initiated the Gallery Spaces Program in 2017. Using the example of Ars Electronica, this article discusses the important role that media art holds as cultural heritage and argues that societies risk losing important artworks if the value system of the art world does not change. The art market itself is experiencing a digital transformation, and new possibilities and business models are being explored that place Ars Electronica and its legacy of fostering media arts in a very important position. Ars Electronica becomes a mediator between media art and the art market by opening its platform for exchanges between the different stakeholders.
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