Abstract

This essay offers an all-embracing narrative of the “new view” project to explain how and why a feminist critique of current sex problem nomenclature, an alternative vision, and an activist campaign have emerged since 1999. The story begins with 15 years of urology-promoted medicalization of men's sexuality and the building of a female market near the end of the 1990s. The Food and Drug Administration role is illuminated by the author's advisory panel experience and the FDA's proposed guidelines for testing sex drugs for women. The prevailing theory of women's sexual problems is traced to Masters and Johnson's biased research and continuing debates about orgasm. Finally, the origins of the “new view” campaign are described: a growing discomfort with the aggressive roles of urology and the drug industry in women's sexual medicine, the decision to take public as well as professional positions, the creation of a working group, and ongoing activism.

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