Abstract
Feminism in music is not a new concept, but we can observe a new wave of pop feminism in pop music, in a younger generation of female artists. They are open to discuss taboo topics, connected to carnality, sexuality, body positivity or feminism. The artists such as Miley Cyrus, Beyoncé, Pink, Avril Lavigne or Taylor Swift, with more courage are presenting in their creation, until now – taboo topics, rejected in mainstream music. They are not afraid of portraying topics, such as: sexual freedom, women’s rights, the objectification of women, men power and domination, social injustice, fat shaming, slut-shaming, or existence of unfair stereotypes. They are also advocating the legalization of homosexual relationships, race equality and human rights.
Highlights
The issues of the body and carnality are clearly connected with popular music discourses and show business
The slogan developed by the Riot Grrrl movement, became associated with Spice Girls – the product of a mainstream record label
Contemporary pop music seems to be going through a major transformation
Summary
The issues of the body and carnality are clearly connected with popular music discourses and show business. The researcher emphasizes that: The media “determine” the back of the human body This tendency is most clearly visible on the example of process of its cyborgization, as well as the influence of media narratives (especially transformational ones), on cognitive representations concerning carnality. They include the issues of physical attractiveness of men and women and affect the carnality itself (e.g. diets, exercises, self-presentation in social media) (Ogonowska 2021: 36). The purpose of this article is to characterize feminist narratives in relation to selected examples from the work of female pop artists of the young generation, to draw attention to the evolution that applies to the audiovisual and image spheres and an attempt to enter them into the current state of body perception and carnality. In the case of analysis of some music videos, I shall refer to classical typology of video clips, proposed among others by: Marsha Kinder (1988: 90), Ann Kaplan (2016: 49–87) and Grażyna Stachówna (1987: 172)
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