Abstract
Prambanan Temple contains local wisdom values that have not been well informed to domestic visitors. This article aims to introduce Arloka Map, an alternative communication media in a form of physical tour-map containing local wisdom values of the Prambanan Temple Area and to test the effectiveness rate of the Arloka-Map. Observation, literature studies, and instrument test methods were used to collect basic data. To determine the success rate of the proposed strategy, pre- and post-tests were conducted to 50 domestic tourist respondents. The outcomes were then analyzed by using the SPSS application. Results showed that score for visitors that were using the Arloka-Map was higher than visitors who did not use it (i.e. 8.72 vs 4.44). It was concluded that the use of the Arloka-Map assist tourists to know the values of local wisdoms at the temple’s area.
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