ARGUMENTATIVE POTENTIAL OF PERSUASIVNESS IN POLITICAL DISCOURSE AND TEXT

Abstract

Over the past decades, linguistics drastically expanded the scope of its research, including all aspects of language activity and language interaction. The attention of linguists has shifted from minimal linguistic units to the maximum - the text (discourse), which has been studying in interaction with pragmatic factors. Political discourse becomes an example of demonstrating the natural development of not only of the language itself, but also of the society, culture and religion of which it is a part, as it represents the interaction of political representatives and the audience, as well as those means of persuasion that are used in the process of their communication. In the linguistic literature, the term "political discourse" includes the forms of communication in which at least one of its components applies to policy areas: the subject, addressee or content of the message, i.e. all forms of political communication institutions and individuals, as well as any communication with reference to political question. In linguistics, there is also a distinction between written and oral discourses. However, the concepts of discourse and text are not identical, but complement each other, their relationships can be interpreted as the relationship of a part to the whole. As a material embodiment of the discourse, the text can be considered from the point of view different language levels: phonetic, morphological, lexical, syntactic. Applying this approach to a political text makes it possible to determine the linguistic means and elements of language through which it serves a tool of influence on the (mass) recipient. Thus, the analysis of the language of politics is, in fact, the detection of ways of language manipulation signs to achieve specific political goals.