Abstract
Conversation argument theory is used to analyze seven online discussions of colorism, a form of skin tone prejudice. Discussants’ comments (N = 587) expressed ad hominem acts (17%), reasoning activities (59%) and delimitors (e.g., addressed objections, 37%). Unlike general forums confrontation-initiated forums had more ad hominem acts. Posts with compared to posts without ad hominem acts had fewer reasoning activities and delimitors. General colorism forums were the most civil and developed, findings that have implications for designing online forums.
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