Abstract
This article discusses having a crisis communication plan (CCP) in place for addressing the public and the media following any type of negative incident. Also, it stresses the importance of having a designated public information officer (PIO) to act as the primary liaison with the media agencies. The article lists the basics of communications, the reality of the media, putting a “face” on the organization, preparing employees and other key stakeholders, preparing the message, being honest, and checking your crisis readiness.
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